Image X are dedicated to improving radiation therapy and cancer imaging. Working closely with the founding researchers, I developed a bright, bold logo steeped in multiple layers of meaning to represent the targeting and accuracy the group seeks in their work. Coupled with a zesty colour palette, Image X research stands out at any conference.

DISCLAIMER: ACRF Image X Institute was not a Yellow Pony client. I came on board for a 6 month contract to develop their branding, and stayed on doing design work for Image X for over 7 years.